How to Get Customer Reviews Improved and Increased

If you want to get your sales boosted, you are going to have to get help from testimonials and product reviews. About 70% of the customers say that they look at the product reviews before making any purchase. And about 63% say that they buy from the sites and stores that display reviews about the products. The major reason is that the social proof provides assurance about the quality of products.

Having that all said, it will not be wise to ignore customer reviews in any case. If you want to grow as a brand, you are going to have to make sure that you have testimonials and customer reviews favoring your brand.

Put your reviews at display

It starts with positioning of review section in such a way that the visitors could see the reviews easily. If the reviews are about your brand in general, place them at a prominent place in the home page. If the reviews are about specific products, place those reviews in the pages of those products.

Use the same review sites as your customers

If you want to get honest feedback about your brand and product, you will need to get accessible to your customers. And this can happen only if you use the same platforms which your customers are using. You will need to do a bit of research in order to find out about the review websites your customers visit regularly. Good thing is that you can easily find it out with the help of social media. Moreover, you can encourage your social media followers to use a platform to leave reviews about your brand and products.

Follow up with buyers

Remember, your goal is not to get your products sold only. You would want this sale to become a precursor for the future sales. This can happen only when you remind your customer about providing a review about the product. Sending an email as a reminder for review can help you get a customer review from a satisfied customer.

Appreciate the ones leaving good reviews

You can increase brand loyalty in your customers by appreciating their act of leaving good reviews. The way to respond should seem like an informal one in order to show your friendly side to the customers. You can even ask those customers for the permission to share their review over your social media pages.

Contact the ones leaving negative reviews

During the business process, you are going to receive negative reviews as well. You need to be ready for those reviews. As a matter of fact, you will need to contact the people who leave negative reviews. This is the kind of customer support that you can provide. If their concern is genuine, your support is going to show the people that you care about your customers. If the negativity of review is unfair, your interaction is going to make other viewers realize that you had been dealing with a person with no knowledge whatsoever.

Role of Online Reviews in Buying Process

You need to know that 77% of the customers read online reviews before they buy any product online. Yet most of the marketers pay attention to every aspect of marketing but they do not take into consideration developing a strategy to have other write something in favor of their businesses.

It is worth keeping in mind that many of your potential customers could end up buying from your competitors just because they are unable to find positive opinions about your product. Having that said, you should realize the importance of online reviews. Therefore, your marketing strategy needs to involve the process of integrating online reviews in it.

Integrating online reviews in a marketing strategy may not seem pretty simple process. However, there are a few tips that you may find helpful in this regard.

Be the prospect customer and ask yourself some questions

If you want to cover each aspect of your product while writing a review about your product, you will need to think like a customer. Be the hard critic of your product and ask questions about it in every way possible. This would help you ensure the provision of great value to your customers.

This step is important because you are providing your customers the information they need in order to solve the problems with the help of your product. However, this step of asking questions needs to be done after a thoughtful content writing about your product.

Screenshots are important

Your review about the product needs to have the screenshots of your product. The major benefit of sharing screenshots is that it will display different features of your product. You can use these screenshots in the guide that tells your customers about the product. The matter of fact is that you will be able to make your product guide much understandable with the help of these screenshots. And of course, they are going to be convinced about your product in the end.

Write in a conversational manner

In many situations, people just want to buy things from people and not from the companies. It means that they want the sellers to pay attention to their requirements. For this purpose, you can start writing review about your product in a conversational manner. You are going to have to make the customers believe that you are there to offer any help about the product. The best thing about this method of writing is that it puts you and your customers on the same page. It is all about writing the content which the customers can relate with.

Remember, writing a high-valued product review is not a luxury anymore. It is a major requirement that you need to fulfill if you truly want to get your products sold.